“Growlers have been around since Christ was a child,” Mr. Granger said. “We’re not doing anything new.”

In the late 19th century and the early 20th century, both The New York Times and The Brooklyn Eagle regularly published contentious stories about the containers, which then took the form of small galvanized pails. The articles cataloged the complaints of saloon keepers, who thought growlers cut into their profit, and those of temperance groups, who hoped to curb home drinking.

“Rushing the growler,” connoting children hustling pails of beer for adults from bar to table, was a common expression. The curious name is thought to be inspired by the rumbling noise escaping carbon dioxide made as the beer sloshed about in the pail.

In more modern times, growlers could be found at brew pubs like Heartland Brewery, which has served beer to go since opening in 1995. The jugs — which, according to the New York State Liquor Authority, have always been legal at both retail outlets and bars — have proliferated lately, said Heartland’s founder, Jon Bloostein, because there are more interesting beers to go in them.